Attorney Marketing is a known factor to almost all. But there are some mistakes taking place in marketing attorneys’ profession. They are as follows:
• Lack of Planning: – market them without planning is one of the major mistakes in attorney marketing. It should be area specific.
• Failure to understand the strength of the competitors: – This is another major attorney marketing mistake.
• Loose touch with the new prospects
• Giving up the marketing activities when the attorneys get busy with the practice.
• To focus only on some marketing avenues that may have already been outdated.
• Wasting most valuable times talking with other attorneys.
• Ignoring state Bar Association’s attorney promotion plans.
• Terminating long term marketing strategies soon after they were implemented.
If an attorney avoides these simple marketing points, he/she will see a dramatic change in his career.
It is also noted that all marketing strategies will ever work equally effective everywhere. It is also area specific. Something work wonders in your state may not work in some other states. So it is very important to know the pulse of the place where you are practicing before launching a marketing plan; otherwise it could be a flop. However, trial and error can not be avoided. Even the most acclaimed marketing plan could turn out to be a failure due to so many reasons. The secret of success is to find out new avenues and methods that suit your area of practice.
Researching on Attorney Marketing mistakes, it is found out that there are some common mistakes which are given below;
One of the biggest mistakes the attorneys make in their profession is that they are not good listeners. They at times think that they are special breeds and keep a distance from others in the society. Since they are specialized in one area that does not mean that they are fool-proof. They even misconstrue the clients’ needs which would fetch them a bad reputation in the long run for sure. So it is a self –marketing technique to be a good listener to the clients when they approach the attorney for discussing something with him. Since first impression is the best, they would like the attorney and they would say well about him to others who are close to them.
Self –Focused approach.
Most of the lawyers and the lawyer firms advertise on different media highlighting only their merits and they do not find time to understand what their prospective clients want. So if the attorneys try to put their marketing strategies in such a way that the clients feel that this is the firm or the lawyer, they have been searching for, there the attorneys win.
Make marketing stuff simple and catchy
This is another area where attorneys make mistake. They think of attorney advertising strategies in their own angle and style which may not be digestible to common man. So it is best to keep it simple highlighting their services and area of specialization in a precise manner.
No proper marketing Plan:
Even though the attorneys are specialists in their profession, they may not be good at marketing and hence they keep trying many different media for marketing. In effect nothing will work out well for them and they will be left loosing money on it. So it is better to consult with a marketing consultant to find the most suitable medium of marketing that would bring in more number of clients. It could be area specific or if one Law firm is handling international law as their specification, they can go for internet ads or so. There are so many ways and means to highlight your potential and area of services without spending a huge amount on marketing.
More over, the attorneys should come out of their preconceived notion that marketing is an unwanted element as far as their profession is concerned.